Promoting antibiotic stewardship and supporting underserved communities

U.S. Food and Drug Administration (FDA)

The story.

The Center for Veterinary Medicine (CVM) wanted to create better awareness and education to support antimicrobial stewardship. Specifically to inform underserved farmers, ranchers, and other animal care providers about the significance of antimicrobial resistance (AMR) and about the importance of their role in helping to reduce its impact on human and animal health.

Arillic provided a key role in putting together a capable team; creating 508 compliant, accessible, and multilingual education materials; and supporting outreach. Arillic created awareness within the affected stakeholder groups and generated millions of impressions and thousands of interactions. Arillic guided creation of an ecosystem of stakeholders that shares the same understanding and awareness of antimicrobial stewardship. This awareness is also coupled with building trust required for long term sustainability.

Services.

  • Research & Stakeholder Analysis
  • Marketing and Communication Planning
  • Branding and Graphic Design
  • Social Media
  • Advertising
  • 508 and Accessibility Compliance

Solution.

Avvy provided a key role in putting together a capable team; creating 508 compliant, accessible, and multilingual education materials; and supporting outreach. Avvy created awareness within the affected stakeholder groups and generated millions of impressions and thousands of interactions. Avvy guided creation of an ecosystem of stakeholders that shares the same understanding and awareness of antimicrobial stewardship. This awareness is also coupled with building trust required for long term sustainability.

Impact.

Avvy designed a segmented messaging framework versatile enough to connect with diverse audiences while creating awareness. By harnessing and collaborating with industry-leading subject matter experts (SMEs) and scientists, Avvy ensured the fidelity of information. The Avvy team strategized and dissected the proper marketing and communications channels to build trust with stakeholders and authority sources. The advertising campaign on social media and radio received over 4.5 million impressions, leading to positive, direct outreach to the CVM team and creating a strong foundation for stakeholder engagement.